CAMPAIGN | Lidl Family 2017

for Überground GmbH

Job: concept, art direction (print, pos, social media), supervision photo shoot, supervision post (print)

Adorable, authentic toddlers – amazed by great Lidl deals: print motives (shot by Stefan Kraul) from 2017 for Lidl international to advertise brand-name products for young families. The campaign wasn’t published in Germany but in countries like Italy, Switzerland and Danmark.

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